Shock

Project Overview

Client: Shock!
Industry: IGaming
Timeline: 10 weeks
My Role: Lead Visual Designer and Branding Designer
Impact: +$0.8M / year

See the live site here

My Role and Impact

Primary branding designer and Ui maker with goal of templating all marketing materials in figma for cross collaboration.

The Problem:

How do we stand out from our 10 competitors who have been in the market for a longer time than we have in a short amount of time.

Solution:

Make the branding a simple yet eye catching design that allows users to feel like they are experiencing a premium brand as a high roller in a casino environment that isn't surrounded by too much overlap of assets
to overwhelm users.

Shock is an online cryptocurrency casino with a brand narrative that emphasizes excitement while maintaining a visually simple design to foster trust among its players. Shock's branding incorporates bold 3D isometric elements alongside an intuitive user interface, ensuring a balanced experience as users navigate the landing page. This dynamic aesthetic aims to engage users and enhance their enthusiasm for playing on the site. As an agency designer with Pidwin, we successfully developed the Shock website, achieving rapid turnaround times and high-quality results. Following the initial beta release, we observed a 13% increase in customer return rates.

Finalization