Shock

Project Overview

Client: Shock!
Industry: IGaming
Timeline: 10 weeks
My Role: Lead Visual Designer and Branding Designer
Impact: +$0.8M / year

See the live site here

Shock is an online cryptocurrency casino with a brand narrative that emphasizes excitement while maintaining a visually simple design to foster trust among its players. Shock's branding incorporates bold 3D isometric elements alongside an intuitive user interface, ensuring a balanced experience as users navigate the landing page. This dynamic aesthetic aims to engage users and enhance their enthusiasm for playing on the site. As an agency designer with Pidwin, we successfully developed the Shock website, achieving rapid turnaround times and high-quality results. Following the initial beta release, we observed a 13% increase in customer return rates.

Finalization