SDS 2026
An annual gathering for Sales Directors.
Graphic Design
Branding
Project Overview
As Lead Designer at NHS, a significant undertaking involved managing the current version and overseeing the evolution of the SDS (Sales Director Summit) Graphics Annual Manual. This role was crucial in ensuring the consistent and strategic use and expansion of the agency’ssecond biggest convention before the actual large convention in fall.
The redesigned brand was a scientific theme redesign, changing the look and feel of it's previous predecessor. It provided comprehensive guidelines and examples for a vast array of applications, reflecting the learning enviroment that we want to enhance. Key additions included detailed sections on exhibit design, ensuring a cohesive visual experience across all communications and face to face platforms.
