Artemis Dice League
A chicago dnd league for femme aligned players
Branding
3D
Graphic Design
Project Overview
Industry: Gaming/Table Top
Timeline: (currently ongoing)
My Role: Freelance Visual Designer
Travel back to the 1980s while enjoying tabletop role-playing games (TTRPGs) in a fun and safe environment where community is a vital aspect of the experience!
My Role and Impact
Conducted secondary research, 10 user and DM/GMs feedback, along with 2 rounds of user testing,
and synthesized insights into actionable design ideas.
The Problem:
How do we showcase we are in inclusive guild marketed towards more of being a femme safe space without it being off-putting to non-binary people?
Solution:
Create a branding identity that moved away from the stereotypical pink often associated with the "femme" brand. They desired a look reminiscent of with a cool, retro vibe without it being too gendered towards one specific look.
After two rounds of feedback, we successfully developed a brand featuring dice that appear to be dynamically moving toward the letter mark. We aimed for a nostalgic yet sophisticated aesthetic that would command respect in a male-dominated RPG landscape. To achieve this, we drew inspiration from classic Dungeons & Dragons and fantasy imagery, giving it a contemporary twist by incorporating a logo that feels futuristic by 1980s standards. We also utilized a diverse color palette to represent the organization's core values: green for inclusion, yellow for team collaboration, red for empowerment, and blue for roleplay. The dice serve as the centerpiece, reflecting the integral role of dice systems in most TTRPGs. Let's start rolling!
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